ORIGIN STORY | The Architect Agency

The Architects are a powerful force in the public relations industry, specializing in high-impact campaigns across tech, entertainment, fashion, beauty, and lifestyle. With over 30 years of combined experience, we design bespoke PR strategies that elevate brands, engage their audiences, and drive long-term success. Our name reflects our approach: we build, brick by brick, creating a powerhouse of impact for every client we serve.

Our diverse portfolio includes an array of influential clients, ranging from rising stars to industry legends and corporate leaders. We’ve worked with artists like Toosii, Missy Elliott, Future, and Paul Wall, as well as global brands such as Hennessy, Diesel, Google/YouTube, Netflix, Apple TV, Peacock, Paramount Plus, and Disney. We've secured high-profile media placements in top outlets including The Hollywood Reporter, New York Times, Billboard, The Shade Room, and ESSENCE. These placements enhance visibility, build credibility, ROI, and ensure our clients are seen by the right demographic.

In today’s fast-evolving media landscape, The Architects excel at developing innovative influencer campaigns, including collaborations with popular TikTok personalities like Nathan Davis Jr. and Reggie Couz. We combine traditional PR expertise with modern digital strategies to ensure our clients stand out across all platforms. Our tailored campaigns integrate social media, influencer partnerships, and impactful brand activations to create unforgettable experiences that resonate with audiences.

Whether it’s executing high-profile activations at events like SXSW and Rolling Loud, coordinating fast-paced press junkets, or producing red carpet moments at major events like the VMAs and film premieres such as They Cloned Tyrone, we ensure every opportunity is maximized for ultimate success.

At The Architects, we don’t just manage brands—we shape legacies. We are committed to pushing boundaries and delivering groundbreaking campaigns that elevate our clients, ensuring they land in the spotlight or headlines, both now and in the future.

Our founders bring a wealth of experience, with past careers at G-Unit Records, Music Choice, and Revolt, along with accolades including Grammy membership, nonprofit board membership, author credits, master's degrees, and a network of authentic, long-standing relationships in the industry. The reputation we’ve built speaks for itself, and we’re ready to help you build your brand and legacy with the same level of excellence.

Tavia Mapp-Deterville is the Chief Executive Officer (CEO) and Founder of the TaviaMD Agency. The TaviaMD Agency, based in New York City, is a premier voice in the public relations industry, launching both successful and creative campaigns for a diverse clientele. Founded in 2005, TaviaMD has held a consistent, yet vocal presence in the wide variety of specialties relevant to the entertainment sector. With an eccentric portfolio built upon authentic experience, TMD has assisted clientele to navigate through the intricacies of entrepreneurship in public relations, music publicity, and digital awareness; all of which commonly hinder a new-startup breaking into the industry. Moreover, TMD is dedicated to establishing public-relation campaigns uniquely conducted to provide positive media attention for our sponsees.

TaviaMD doesn’t just stop at curating information solely for the Entertainment and Music Businesses. Although there is a passion for pop culture and reinventing the scene with unique talents, TaviaMD also specializes as a trusted advisory for branches outside of entertainment. Whether it’d be Lifestyle and Fashion, spanning to the Beauty and Film industries, TMD is able to cultivate the future successes of an aspiring artist, allowing multi-talented clients to display and hone their skills to their fullest potential. When her prowess is showcased on full display, she delivers unforgettable campaigns and training sessions for our clientele. From arranging a specially curated SXSW showcase to speaking out about charitable causes we believe in, Tavia MD has set its sights on becoming a household name within the convoluted industry. And as a leader spearheading her business to ambitious heights, Tavia has flawlessly handled the African-American Press for films Spiral, Grammy and Oscar Award-Winning Summer of Soul, and Oscar-Nominated Time. In televised mainstream media, she has secured clients on sought-after platforms like MTV, BET Revolt Summit, and award shows.

This devotion to trust, which is the baseline for the agency’s core, has made TaviaMD a force to be reckoned with in the public relations sector. Recently, Tavia worked on a stellar project as the contracted Lead publicist for EFOC 2022 - Essence Festival of Culture - which she personally confirmed over 70 different press outlets. At Essence Communications Inc she curated press and speaking engagements, coupled with movement management for CEO Caroline A. Wanga.

Tavia Mapp-Deterville is the Chief Executive Officer (CEO) and Founder of the TaviaMD Agency. The TaviaMD Agency, based in New York City, is a premier voice in the public relations industry, launching both successful and creative campaigns for a diverse clientele. She has worked with Toosii, Boosie Badazz, Renni Rucci, Blacc Zacc, Two Lewis and Naturi Naughton-Lewis, K Carbon, Hood Celebrityy, Paul Wall, Maino, Lobby Boyz, Trae The Truth, Fat Trel, Big 30, Big Homiie G, Super Producers Sean Garrett and Mr. Hanky to name a few. Founded in 2005, TaviaMD has held a consistent, yet vocal presence in the wide variety of specialties relevant to the entertainment sector. With an eccentric portfolio built upon authentic experience, TMD has assisted clientele to navigate through the intricacies of entrepreneurship in public relations, music publicity, and digital awareness; all of which commonly hinder a new-startup breaking into the industry. Moreover, TMD is dedicated to establishing public-relation campaigns uniquely conducted to provide positive media attention for our sponsees. With the foundation of trust that we’ve built within the industry, our clients gain the ability to concisely present their agenda and core values to their intended audience, and the general public. Serving as the forefront of contact between the world and the individuals and businesses we represent, TMD centers all of its efforts to provide top-notch brand building tailored for an organic consumer base.

TaviaMD doesn’t just stop at curating information solely for the Entertainment and Music Businesses. Although there is a passion for pop culture and reinventing the scene with unique talents, TaviaMD also specializes as a trusted advisory for branches outside of entertainment. Whether it’d be Lifestyle and Fashion, spanning to the Beauty and Film industries, TMD is able to cultivate the future successes of an aspiring artist, allowing multi-talented clients to display and hone their skills to their fullest potential. With this broad expertise, we hold a beneficial advantage over the common public relations agency, by knowing how to craft strategic partnerships that cater to our individual clients. When our prowess is showcased on full display, we deliver unforgettable campaigns and training sessions for our clientele. From arranging a specially curated SXSW showcase to speaking out about charitable causes we believe in, Tavia MD has set its sights on becoming a household name within the convoluted industry. And as a leader spearheading her business to ambitious heights, Tavia has flawlessly handled the African-American Press for films Spiral, Grammy and Oscar Award-Winning Summer of Soul, and Oscar-Nominated Time. In televised mainstream media, she has secured clients on sought-after platforms like MTV, BET Revolt Summit, and award shows.

A seasoned public relations professional with an expertise in campaign strategy across digital and traditional platforms. Industries covered span from music to consumer products to executive press. Known to work efficiently and confidently, with results that are proven and quantified.

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